The hashtag #DeleteFacebook is trending, after it was revealed that Cambridge Analytica bought data harvested from 50 million Facebook users and used it to target voters during the 2016 US presidential election.
The data mining was revealed on Saturday by the Observer, which found that the firm – which worked with Donald Trump’s election team – bought the harvested data from a company called Global Science Research. Cambridge Analytica has denied knowing the data was improperly obtained.
Facebook users weren’t exactly thrilled to find out that they had been analyzed in such a way. They’ve now taken to Twitter to express their anger under the hashtag #DeleteFacebook. The campaign is calling for users to unsubscribe from everything related to Facebook, including Instagram and WhatsApp.