A recent incredibly racist advertisement for Qiaobi-brand laundry detergent that has been making the rounds on WeChat. According to one young lady on Weibo the ad appeared on television and before movies at Wanda Cinemas this month.
In the video, a paint-splattered black man confidently approaches a young Chinese woman, only to have detergent placed in his mouth and his body shoved into a washing machine for a thorough rinsing. Once the wash cycle is done, out pops a pristine young Chinese man, as clean as can be.
It turns out that the video is actually a blatant ripoff of a series of Italian laundry detergent ads that were aired about 9 years ago. Containing similar racist overtones, the original ads argue that in fact “Coloured is better.”
Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as “dirty” simply because of their skin tone.
Deu 28:32 Thy sons and thy daughters shall be given unto another people, and thine eyes shall look, and fail with longing for them all the day long: and there shall be no might in thine hand
Deu 28:33 The fruit of thy land, and all thy labours, shall a nation which thou knowest not eat up; and thou shalt be only oppressed and crushed alway:
Deu 28:36 The LORD shall bring thee, and thy king which thou shalt set over thee, unto a nation which neither thou nor thy fathers have known; and there shalt thou serve other gods, wood and stone. Deu 28:37 And thou shalt become an astonishment, a proverb, and a byword, among all nations whither the LORD shall lead thee.
Deu 28:41 Thou shalt beget sons and daughters, but thou shalt not enjoy them; for they shall go into captivity.
Deu 28:43 The stranger that is within thee shall get up above thee very high; and thou shalt come down very low.