The campaign will promote Israel as a liberal country that embraces members of the global LGBT community, and is aimed at increasing gay tourism throughout the year, not just during Pride events in June.
“We’re building a plan for a long-term strategy,” said Israel’s Tourism Minister Yariv Levin. “Different organizations that we work with have marked the LGBT community as one that has significant potential for growth, and I certainly want to break into larger numbers than we have today.”
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