Mum’s fury as son’s chicken pox pictures are stolen by Facebook scammers who claim he has cancer to win ‘likes’ and shares

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Now his mum, nursery manager Sarah Allen, 36, says that photos of Jasper’s infected chickenpox sores have been stolen by social media crooks.

Pages have been set up claiming that little Jasper has cancer, and saying his family need money for surgery.

The scamming practice is known as “Like Farming”.

Like Farming” is a practice on social media in which scammers attempt gain as many ‘likes’ or ‘shares’ on a page to gather as large an audience as possible. Once they have achieved enough ‘likes’ through popular or emotive content, they will replace the original post with advertising in a bid to ‘cash-in’ on the popularity of the original posts. It is directly prohibited by Facebook’s rules, however it can be difficult for social media bosses to rule on whether original posts are real or fake until it is too late

Sarah, from St Neots, Cambridgeshire, claims that she has reported similar instances of the images being used to Facebook at least 30 times in the past.

However they are yet to all be taken down.

Mum-of-two Sarah, who also has a daughter Poppy, six, with 38-year-old postman husband Keit, said: “I first saw and reported the pictures two or three weeks ago.

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