Pope Movie Hits Theaters
Tomorrow, a new full length movie on the Pope will come out in theaters across North America. “Pope Francis: A Man of His Word,” (You can’t really call it “A Man of ‘THE’ Word”).
The film’s North American release May 18 has been set at roughly 300 screens thanks to a marketing strategy that largely relies on outreach to churches and religious groups. The strategy is similar to the one used by Newmarket Film Group in 2004 for Mel Gibson’s “The Passion of the Christ,” which grossed $370 million in the U.S.