End times headlinesSeventh-day Adventists Vote To Change Logo Again

Seventh-day Adventists Vote To Change Logo Again


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God has given the Seventh-day Adventist movement, its name, its peculiar message, its distinctive mission and its banner, which are the Three Angels’ Messages.
“The banner of the third angel has inscribed upon it, ‘The commandments of God and the faith of Jesus.’ Our institutions have taken a name which sets forth the character of our faith, and of this name we are never to be ashamed. I have been shown that this name means much, and in adopting it we have followed the light given us from heaven. . . . I was told that men will employ every policy to make less prominent the difference between the faith of Seventh-day Adventists and those who observe the first day of the week. In this controversy the whole world will be engaged, and the time is short. This is no time to haul down our colors.

A company was presented before me under the name of Seventh-day Adventists, who were advising that the banner or sign which makes us a distinctive people should not be held out so strikingly; for they claimed it was not the best policy in securing success to our institutions. This distinctive banner is to be borne through the world to the close of probation. In describing the remnant people of God, John says, ‘Here is the patience of the saints: here are they that keep the commandments of God, and the faith of Jesus’ (Revelation 14:12). This is the law and the gospel. The world and the churches are uniting in harmony in transgressing the law of God, in tearing away God’s memorial, and in exalting a sabbath that bears the signature of the man of sin. But the Sabbath of the Lord thy God is to be a sign to show the difference between the obedient and the disobedient. I saw some reaching out their hands to remove the banner, and to obscure its significance.”1

There used to be a time when Seventh-day Adventists churches, schools and other institutions, not to mention books, office stationary and other publications and materials, were easily identified by their logo, three angels circling the globe, representing the special messages that God has given to them to be given to the world found in Revelation 14:6-12.

Unfortunately, that time is now in the past and only but a memory; and the once distinctive logo, the banner given to Seventh-day Adventists by God Himself has been replaced with an open Bible with an apparent inverted cross protruding from it and a flame ascending from the cross, a form of the ecumenical logo that most other Babylonian churches are using to identify themselves. The adoption of this logo only symbolizes what has happened denominationally, a lowering of the banner, a removing of the pillars of truth that the movement was founded upon, an abandoning of the peculiar messages of the three angels, and an alliance with the other fallen churches. Seventh-day Adventists have removed the banner of the three angels in the attempt to obscure their peculiarity and distinctive messages.

What is sad, but unfortunately not surprising, considering the change of the name “Medical Missionary Work”—a name given by God—to “Comprehensive Health Ministry,”2 and the change from the name “Seventh-day Adventists” to just “Adventists,” that there are presently ongoing meetings proposing changes to the existing logo, not back to the original three angels logo, but rather to another form of the same ecumenical logo now being used. “The General Conference of Seventh-day Adventists has announced the first change to the denomination’s corporate identity in over two decades. General Conference Communications Director Williams Costa, Jr. circulated an image of proposed changes to the Seventh-day Adventist logo graphic at the 2016 Spring Meeting of the GC Executive Committee. Costa said changes to the logo, characterized as being relatively small, will be voted during the General Conference’s 2016 Annual Council this October. The current Seventh-day Adventist corporate identity, a registered trademark of the The General Conference Corporation of Seventh-day Adventists®, was officially adopted at the 1996 Autumn Council (now Annual Council) of the General Conference Executive Committee.”3

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The current Seventh-day Adventist logo on the left, proposed changes on the right.

Admitted by those proposing and favoring the changes, this remodeling of the logo is a move to come even more in harmony with the modernized world. “The proposed modifications reflect a corporate zeitgeist that favors informal, made-for-web logo design. A sans-serif font replaces the current all-caps, serif font. Many contemporary brand overhauls have gone this route, favoring less formal modern fonts over classic typefaces.”4 Could this be yet another indication of the Seventh-day Adventist Denomination’s falling away and retreat back to the world, and away from its calling? Not only is the utter refusal of the three angels’ banner and the adoption of a new logo a rejection of God’s purpose for the Seventh-day Adventist corporate body, but it is also a denial of the Spirit of Prophecy as exercised through Ellen White.

The retaining and the upholding of the original three angels’ logo should fulfill the following account of Joshua and the Israelites crossing the Jordan. The Lord instructed them to take up and carry with them 12 stones. “That this may be a sign among you, that when your children ask their fathers in time to come, saying, What mean ye by these stones? Then ye shall answer them…” See Joshua 4:1-24. The original three angels’ logo embodies the three angels’ messages; it is to constantly remind God’s people of their history, surrounding the year of 1844, and what their God-given message and mission are.

Furthermore, consider the fact that the church will have to spend money to replace the old logo with the new. If this is in their plans, it is a waste and a misuse of God’s resources which should be used for publishing and proclaiming the present truth and doing aggressive evangelism for Jesus Christ.

In spite of what denominational leaders are doing and accepting, God calls upon each person, individually, to uplift and keep high the banner of the three angels, keeping God’s commandments and the faith of Jesus. “Put on the whole armor of God, and keep your eye steadily fixed on the Captain of your salvation; for there is danger ahead. Follow no false colors, but watch the banner of our holy faith, and be found where that waves, even though it be in the thickest of the fight. Soon the warfare will be over and the victory won, and if you are faithful you will come off more than conquerors through Him that has loved you. The glorious prize, the eternal weight of glory, will then be yours.”

1. White, Ellen. Selected Messages Book 2 (1958), pages 384 and 385
2. http://www.adventisthealth.org.au/comprehensive-health-ministry
3. http://spectrummagazine.org/article/2016/04/21/adventist-corporate-identity-will-receive-first-makover-twenty-years
4. Ibid
5. White, Ellen. Testimonies for the Church, Volume 5 (1882-1889), page 309

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