YouTube has cut some business ties with Logan Paul, the hugely popular vlogger who posted a video showing the body of an apparent suicide victim in Japan.
Paul’s channels were removed from YouTube’s Google Preferred programme, where brands sell ads on the platform’s top 5% of content creators.
YouTube also said it had put on hold original projects with the US vlogger.
Paul posted the video with a man’s body on 31 December, triggering widespread criticism.
What is YouTube punishing Logan Paul for?
The video showed Paul and his friends at the Aokigahara forest at the base of Mount Fuji, known to be a frequent site of suicides.
Going in to film the “haunted” forest, they come across a man’s body and are shocked but also make jokes.
The identity of the deceased man is not known. Online comments have called the Japan video, which garnered millions of views on YouTube before it was taken down, “disrespectful” and “disgusting”.
Paul later posted an apology on Twitter, saying he had been “misguided by shock and awe”.